The EU AI Act now applies to small and large organizations, and mandates AI training for your team and legal disclosures, with hefty fines if an employee breaks those rules, not to mention privacy. It’s like GDPR all over again, but for AI usage.
Learn moreI build AI brains for teams.
I analyze your operations, combine them with the tools you use and build skills and workflows together with your team as a fractional AI CTO.
Remote, or on-site anywhere in Europe.
The problem
“A fool with a tool is still a fool.”
Your employees ask Gemini, ChatGPT or Claude questions without any company context. Those tools don’t know who your clients are, your custom pricing, tone of voice or segments, so they make stuff up and actually cost you more time and damage.
Each team in your organization plays single player. Instead of sharing skills and automation, the same work gets reinvented at every desk, adding more overhead than efficiency.
The approach
One AI brain, connected to everything.
In my company, I solved most of those problems by building an AI Brain for my team. Out of the box, an LLM knows almost nothing about your company and assumes the rest, usually wrongly. An AI brain fixes that, and it is built from three parts:
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1
Your company background The AI Brain is taught your customer segments, go-to-market, pricing, tone of voice and team roles. The knowledge base is kept as a documented graph that can be appended to and updated as you go.
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2
A connection to your tools Your team already uses a shared Drive, Slack, Teams, Gmail, Calendar and a CRM, so it makes sense that an agent can reach some of those files and tools too, and actually do its job.
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3
Your skills and workflows The everyday tasks your company actually performs, like generating and sending offers, analysing revenue or automating marketing. They are described in plain text, improved on, then shared so humans and agents can reuse them.
What an example workflow of skills looks like
The end results
You can automate small and large mundane tasks like drafting offers, updating a website, posting updates or spinning up research agents, and focus on what’s important.
The safeguards ensure that incidents like exposing PII data, replying without human oversight or sharing secrets are monitored for.
Skills are written once, improved and optimised, then reused by other skills, workflows and agents. Tokens are saved, and so is the arguing with a chatbot.
Live, every workshop
The AI Brain workshop, up close
Four hours with examples from a real startup
The best way to teach AI literacy is through examples. In the workshops, I showcase my real company’s operations, sales and revenue analytics to demonstrate what’s possible and what’s only hype. At the same time I disclose what’s required by the EU AI Act, best practices, and what’s required and forbidden by law.
AI literacy
Seminar and live demo 2 hoursHands-on
Build your own brain Optional 2 hoursIf you decide to take it to the next level, I can guide your team with building a working AI Brain, tailored to your organization’s requirements and current pains.
Included with every workshop this season
What your team takes home
AI literacy training as required under the EU AI Act, plus what is and isn’t allowed when using AI.
How to feed an LLM your company’s knowledge, keep contributing to it, and make it accessible to everyone.
How to build reusable, practical skills that become workflows your team and your agents can both use.
Rules for data protection, privacy and copyright, and when human oversight is required.
- AI hacking quick-sheet for your team
- A starter prompt and guidelines for your AI Brain
- Ethical AI usage guidelines for your team
- Bonus: a 30-min 1 : 1 two weeks after the workshop
The hands-on module needs a Claude Code subscription (or another LLM agent) in place before we start.
Workshops can also be tailored to a specific topic: GDPR, PII, privacy, the EU AI Act, ethics, marketing, sales, safeguards, automation or social media, focused on whichever pain points your team needs most. Any of these can also run as a standalone 2-hour seminar or webinar.
Testimonials
What humans say
A few of them wrote it down afterwards.
Ways to work together
Start with two hours. Scale to a full brain.
Entry point
AI Literacy
In the AI seminar I explain the state of the art and demo what can be done with AI, with live examples from my own company. I also take a deep dive into ethics and law showcasing which rules apply and how to follow them. Perfect for a training mandated by the EU AI Act.
- 2 hours, seminar and interactive live demo
€1,800 flat · excl. travel costs
Book the seminarMost complete
AI Literacy + AI Workshop
After I teach your team what’s possible with AI through examples, we go deeper and build a brain for your team, with its first skills and workflows, ready to expand and improve on afterwards. We also start solving your team’s operational pains with agentic examples and a roadmap.
- 4 hours, seminar plus hands-on build
€2,800 flat · excl. travel costs
Book with workshopAI Brain
Fractional AI CTO Service
I can also work closely with your CFO, Sales and Product people, and bring in a team of data scientists, to build a full-fledged brain. We focus on analysing and transforming operations for efficiency, and we prioritise what wastes time and what brings revenue.
- Scoped per engagement
Custom scoped with you
Let’s talkFor programmes Are you an accelerator or incubator programme? Explore the cohort partner options
The same workshop, sized for a whole cohort of 8–10 startups in one room, followed by a private 30-minute session with each founding team, tailored to their niche. Prices are flat per cohort, so the more teams you bring, the less it costs per startup.
Workshop
€1,800
flat · the standard workshop price
- 4-hour interactive session
- Live build on a real company
- Quick-sheet & starter prompt pack
- No 1 : 1 sessions
- No brain repo setup or 30-day plan
For 10 startups: €180 each.
Recommended
Workshop + 1 : 1s
€2,800
flat · up to 10 startups
- Everything in Workshop
- 10 × 30-min 1 : 1 sessions, one per startup
- Tailored to each team’s niche
- A prioritised 30-day plan per startup
- Written follow-up notes after each session
For 10 startups: €280 each.
Cohort Partner
€4,200
flat · per cohort
- Everything in Workshop + 1 : 1s
- A brain repo set up per startup
- Follow-up group session after 4 weeks
- A second 1 : 1 round per startup
- Brain repo review with written feedback
- Async Q&A channel for 6 weeks
For 10 startups: €420 each.
Running a bigger programme, or spread across cities? There is a remote webinar format too, at €1,800 for 2 hours live plus a 2-hour open Q&A window afterwards, one price whatever the audience size, remote or on premise. Ask about it.
All prices net, excl. VAT. Remote delivery is included; on-site anywhere in Europe adds travel & accommodation at cost. Beyond 10 startups it is €100 per additional 1 : 1, and let’s talk about the room. Invoiced 50% on booking, 50% after the workshop. Every cohort also gets the Ethical AI usage guidelines.
Talk about your cohortResponsible by default
Using AI ethically
An AI brain acts on your live tools and your real data, so the guardrails are part of the work, not a slide at the end. These five principles run through every workshop and every engagement, and each team leaves with them written down, alongside a plain-language read of what the EU AI Act actually asks of a team your size.
- Fairness Remove hidden bias from training data so the system treats all groups of people equally.
- Transparency Keep systems clear and explainable so people know how decisions are made.
- PrivacyGDPR Protect user data and get proper permission before collecting personal information.
- Accountability A human takes final responsibility for the actions and outputs of an AI tool.
- Safety Design systems to do no harm, and to prevent malicious or dangerous uses.
The open challenges, named rather than glossed over
- Algorithmic biasModels inherit the skew that is already in their training data.
- Environmental impactTraining and running these models burns real energy and water.
- Workforce disruptionRoles shift faster than teams can retrain for them.
Shared for education, not legal, security or compliance advice. AI tools send data to third parties and can produce inaccurate output; verify before acting, and keep personal data and secrets out unless you are cleared to use them. Before deploying AI against real systems or customer data, get qualified legal counsel on privacy and GDPR, and a security professional on your setup. You remain responsible for what your AI agents do.
Regulation, in plain language
The EU AI Act, and what actually applies to you
The EU AI Act applies to any company or organization, no matter how many employees you have or how much revenue you generate. Each workshop focuses on concrete examples in a fun and engaging way so that you know what applies to your field in action.
1What already applies
The clock started here. Every deadline below is counted from this date.
Harmful manipulation, exploiting people’s vulnerabilities, social scoring and biometric categorisation by sensitive traits are prohibited outright. Inferring the emotions of staff at work is on the list too.
You have to take measures that build AI literacy for everyone operating AI on your behalf, employees, contractors and freelancers alike. I can brief your team and bring it up-to-date.
Obligations landed on general-purpose AI model providers. Every member state also had to name its authority and put a penalty regime in place.
Say when someone is talking to an AI. Disclose deepfakes and AI-manipulated images, audio and video, and label AI-written text you publish on matters of public interest.
Penalties went live for the bans, the transparency duties, AI literacy and general-purpose models. For SMEs and startups the fine is capped at the lower of the fixed amount or the turnover percentage.
2Where are we now
Synthetic audio, images, video and text have to carry machine-readable marking. Systems that were already on the market in August 2026 have until this date to catch up.
Generating non-consensual intimate imagery and child sexual abuse material joins the prohibited list.
3What is still pending
Each member state has to run at least one AI regulatory sandbox, and SMEs and startups get priority access to it.
Screening CVs, ranking candidates and informing promotion or termination calls all land here, and so does credit scoring (Annex III). Deferred from August 2026, not cancelled.
AI built into a regulated product as a safety component (Annex I).
And if you are a provider or training models, even more rules apply.
If you’re a small teamWhat you need to know
Using AI to draft offers, run marketing, answer support or do research is minimal-risk. There is no conformity assessment, no CE marking and no audit waiting for you. Three duties still apply at any size:
- Don’t do the banned things. The realistic trap isn’t science fiction. It is inferring emotions of staff in the workplace, prohibited outright, and scoring people across unrelated contexts.
- Be transparent, live since August 2026. If a customer is talking to a bot, say so. Disclose AI-generated or manipulated images, audio and video, and AI-written text you publish on matters of public interest.
- Support AI literacy in your team. Since the Omnibus this is a duty to help people learn rather than to certify them, so a workshop and written guidelines are a proportionate answer.
- Know your role. You are almost certainly a deployer of someone else’s model, not a provider, but fine-tuning one or putting your own brand on it can make you a provider, with far more attached.
- Size cuts in your favour. For SMEs and startups fines are capped at the lower of the fixed amount or the percentage of turnover (Art. 99(6)), with priority access to regulatory sandboxes and a simplified quality-management route for microenterprises.
The one that catches startups: using AI to screen CVs, rank candidates or inform promotion and termination calls is high-risk (Annex III), as is scoring creditworthiness if you’re in fintech. Same category as critical infrastructure; it just moved to December 2027.
If you’re a large companyWhere to put resources
The cost isn’t the paperwork on any one system. It’s knowing what you have. Budget for the programme, not the checklist:
- An AI inventory and a classification process. Every system in the organisation sorted into banned / high-risk / transparency-only / minimal, and kept current as teams ship. This is the long pole.
- A high-risk programme if you touch HR, credit, insurance, education, biometrics or critical infrastructure: risk management, data governance, technical documentation, logging, human oversight, accuracy and cybersecurity, a quality management system, conformity assessment, EU database registration, post-market monitoring and incident reporting.
- Deployer duties, separately. Most enterprises deploy someone else’s high-risk system and still owe: use per instructions, competent human oversight, log retention, informing workers and their representatives before a high-risk system goes live at work, and telling affected people. Credit and insurance deployers also owe a fundamental rights impact assessment.
- Registration still applies to systems you self-assess as not high-risk. The proposed exemption was rejected; only the administrative footprint got lighter.
- Fines the normal way round. Up to €35M or 7% of global turnover, whichever is higher, for prohibited practices.
- Use the deferral to build, not to wait. December 2027 sounds far away; harmonised standards, supplier contracts and evidence pipelines don’t build themselves in a quarter.
Orientation, not legal advice. A plain-language summary of a long regulation, current as of September 2026 and simplified on purpose; what you owe depends on your specific systems, sector and role. For anything you intend to rely on, get qualified legal counsel. The workshop points you at the right questions, it doesn’t answer them for your business.
Who's behind it
Todor Lazov
Fractional CTO · Product Lead & CTO at goodbag
Serial tech founder, nerd by heart, and a bridge between business and technology. I don't advise from the sidelines; everything in the workshop runs my own company every day.
“A likeable concept, professionally executed.”
- Product Lead & CTO at goodbag, co-founder of the impact & sustainability startup
- Co-founder of the first tablet-menu restaurant in the German-speaking world (Vienna), award-winning
- Media Computer Science, TU Wien + supplemental degree from TU Wien's innovation incubation programme (i2C)
- Executive courses at INSEAD & Católica Lisbon: design thinking, scaling impact ventures
- Born Global Champion award, presented by the Austrian Federal Economic Chamber for scaleups
- Alumni of IKEA Bootcamp, Maze-X & BMW Respond: accelerator programmes joined through various ventures, working with corporates and startups alike
- Speaker at sustainability forums, AI and marketing meetups
Questions, answered
Frequently asked questions
The things teams and leaders ask most before we start, all about the AI brain, the fractional CTO service, and the hands-on workshop.
What is an "AI brain" for a team?
A new way of working with LLMs like Claude and ChatGPT. Out of the box, those models know very little about your company, your team or your clients, so so they assume, and most of the time they assume wrong.
An AI brain is built on three things:
- Your company background: what you do, who you sell to, who your clients are, how you price and how you sound.
- A connection to the tools your team already uses: Slack, Teams, Gmail, Calendar, Drive, your CRM, so it can pull the relevant files and data and actually work with them.
- Skills: the tasks your company performs, written down once: generating and sending offers, analysing revenue, automating marketing.
Those three parts, the background knowledge, the tool connections and the skills, are what make an AI brain, and they come together through workflows and agentic workflows. Once your knowledge is structured and shared, everybody can use AI the right way instead of poking at a chatbot with shallow prompts.
Will an AI brain magically solve my company’s problems?
No, and be sceptical of anyone who says otherwise. The hype has done real damage here: LLMs and agents get sold as the answer to every problem, which sets teams up to be let down by tools that are genuinely remarkable.
What they actually are is very powerful instruments. Used well, they take the mundane work off your team, produce real assets, and can move revenue. But power is not judgement. They need precise, responsible guidance: the inputs, the rules and the priorities that come out of your vision, mission and values.
An AI brain will not fix poor leadership. It scales the direction you give it, faithfully, including a bad one.
Which is exactly why it is worth building properly. When the repetitive work stops eating the week, people stop spending Tuesday copy-pasting between tabs and start making things that did not exist before. Nobody is bored, the interesting problems finally get attention, and you get breathing room for innovation instead of a backlog of admin.
So set the expectation honestly: this is a daily tool, not a miracle. A super-powered calculator; an intelligent spreadsheet that can act on what it finds. Nobody ever expected the spreadsheet to run the company, but it completely changed what a small team could get through in a week. An AI brain is that shape of change, for everyone.
What does a fractional AI CTO actually do?
In the Fractional AI CTO Service, Todor works alongside your CFO, Sales and Product people to capture and structure the organization's scattered knowledge, covering processes, pricing, sales motions and product know-how, and turn it into a company brain the whole team can use. It's delivered with an extended team including data scientists, and the focus is always on efficiency, process optimization and the segments that actually increase revenue, not technology for its own sake.
How much does the AI workshop cost?
The AI Literacy seminar is €1,800 flat for 2 hours, half-day session for teams of up to 10 people or a leadership circle. One price whether it runs remotely or on-site; travel and accommodation are added at cost for on-site delivery. All prices are net, excluding VAT.
Every workshop this season also includes an AI hacking quick-sheet, a starter prompt with guidelines for your AI Brain, the Ethical AI usage guidelines, yours to keep and reuse after the session, plus a bonus 30-minute 1 : 1 session two weeks afterwards.
Running a whole cohort rather than one team? The same workshop is priced per cohort, from €1,800 for the session up to €4,200 as Cohort Partner. See the cohort partner options.
What happens in the workshop?
It's not a lecture. It's a live, example-driven demonstration run on a real company, with laptops open rather than slides playing. Using LLMs like Claude Code, we show skills being built, quotes automated, the brain repository connected to real tools, designs generated, deals closed through outreach sequences, and revenue analyzed. Real data, real output, including the parts that need a second attempt.
It runs in two modules of two hours. Module 1, AI literacy, is the seminar and live demo: 30 minutes of foundations (agents, connected tools, skills and workflows in plain language), 60 minutes of examples and showcases, and 30 minutes on the EU AI Act and guardrails: security, customer data and GDPR, approval gates, and what not to automate. That module can also be booked on its own as a 2-hour seminar or webinar.
Module 2, hands-on, is optional and can run the same day or a separate one: 30 minutes setting up your tools and mapping what is realistically possible, 60 minutes teaching the model your company knowledge and building the first skill and workflow, then 30 minutes of Q&A and refinements. It needs a Claude Code subscription (or another LLM agent) in place before we start.
Throughout, we discuss how each example maps to your business, and Q&A runs across the session rather than being saved for the end.
Do you deliver remotely or on-site?
Both. Workshops and engagements run remotely, or on-site anywhere in Europe, at the same price. For on-site sessions, travel and accommodation are added at cost on top of the quote. The default working language is English.
Remote works better than most people expect, because the session is screen-driven either way: you are watching a real company's tools being operated, and your team builds on their own machines. On-site tends to win when the point is getting everyone in one room with nothing else in the calendar, which is usually why programmes and leadership circles choose it.
For larger audiences there is also a fully remote webinar format: two hours live plus a two-hour open Q&A window afterwards, at one flat price whatever the headcount. Details here.
Who is this for?
Small teams and startups that want to run like a much bigger company; leadership circles under pressure to "do something with AI" but wary of hype-driven investments; and mid-sized companies with real process and data landscapes ready to build their own AI brain, plus accelerator and incubator programmes running a whole cohort at once.
It does not depend on having engineers. The people who get the most out of it are usually the ones drowning in repetitive work in sales, support, marketing and operations, because the whole point of a shared brain is that everybody can use it, not just the technical half of the team.
If AI feels like it's overpromising and underdelivering for your team, this is for you.
Is this suitable for accelerator programmes?
Absolutely, yes. Todor has been through several accelerator programmes as a founder, including IKEA Bootcamp, Maze-X and the BMW Foundation Respond accelerator, so this is built from the inside of a programme, not guessed at from outside. That experience decides the format: what actually moves a cohort forward in one session, and what is theatre.
A founder’s time is the scarcest thing in the building, and the hardest part of the job is changing hats: fundraising in the morning, support tickets at lunch, product by evening. The AI brain is what takes the trivial operations off that list. Every startup gets a private session, a timeline built for its own niche, and mentoring across several touchpoints, so that by demo day the teams are spending their hours on mission, vision and traction while the repetitive work runs itself.
Cohort pricing starts at €1,800 flat for the workshop, with a 30-minute 1 : 1 per startup from €2,800. See the cohort partner options. For larger programmes there is a remote webinar format at one flat price, whatever the audience size.
How much does the Fractional AI CTO Service cost?
The Fractional AI CTO Service is priced custom per engagement, because scope depends on the size of your organization, the state of your knowledge and the outcomes you're after. Many clients start with the €1,800 AI Literacy seminar to prove the value in two hours, then move into the full service. Get in touch and we'll figure out the right starting point together.
What about AI and ethical usage?
It is part of the work, not a disclaimer at the end. Five principles run through every workshop and engagement: fairness (removing hidden bias from training data so the system treats all groups of people equally), transparency (systems that stay explainable, so people know how a decision was made), privacy (protecting user data and getting proper permission before collecting personal information, GDPR included), accountability (a human takes final responsibility for what the tool does), and safety (designing to do no harm and to prevent malicious or dangerous uses).
The open challenges get named rather than glossed over: algorithmic bias, the environmental cost of training and running these models, and workforce disruption. Every team leaves with the Ethical AI usage guidelines written down, including what to refuse to automate. This is shared for education, not as legal, security or compliance advice; for anything touching customer data or production, bring in qualified legal counsel and a security professional.
What do I need to do about the EU AI Act?
Less than you fear if you are small, and more than a checklist if you are large, because what you owe depends on what you use AI for, not how much of it you use.
A small team using AI for offers, marketing, support or research sits in the minimal-risk tier: no conformity assessment, no CE marking. Three duties still bind you at any size: don’t do the banned things (inferring staff emotions in the workplace is the realistic trap), be transparent when someone is dealing with AI or with synthetic content, and support AI literacy in your team. Fines for SMEs are capped at the lower of the fixed amount or the turnover percentage. The one that catches startups: putting AI into CV screening or hiring decisions is high-risk, and so is credit scoring in fintech.
A large company should budget for the programme rather than the paperwork: an inventory of every AI system and a way to classify them, a high-risk compliance programme where it applies, and the deployer duties that come even when the system is someone else’s, including informing workers and their representatives before a high-risk system goes live at work.
Timing as of today: the banned practices and the AI-literacy duty have applied since February 2025, and the transparency duties since 2 August 2026. The high-risk obligations were pushed to December 2027 and August 2028 by the Digital Omnibus, deferred rather than cancelled. Full breakdown in the EU AI Act section. Orientation only, not legal advice.
How is this different from generic AI consulting?
Everything is proven on a real company first, and shown live. Todor is Product Lead and CTO at goodbag, a small impact startup that uses its AI brain as a daily driver to overperform with minimal operations, so every example is one that already survived contact with real customers, real pricing and real deadlines, not a sandbox demo.
That also means facing the same constraints you do: a tiny team, no budget for headcount, regulated and sustainability-adjacent data, and customers who notice immediately when something reads as machine-made. The workshop covers what that takes in practice, including a fixed brand identity and a designer’s template so output never looks AI-generated, and the ethical guardrails that keep it defensible: fairness, transparency, privacy and GDPR, accountability and safety, plus the open challenges nobody has solved yet.
The guiding principle is simple: a fool with a tool is still a fool. The tool isn't the transformation; the shared brain, the skills and the structure are.
Did you use an AI brain to build this?
Yes, and be wary of anyone in this field who claims they didn’t. This site, its copy and a good deal of the tooling behind it were built with AI assistance, using the same brain-and-skills approach I would set up for you. Selling a way of working I don’t use myself would be a poor advertisement for it.
Everything here is human-led. AI assisted; it did not decide.
The workshops are led by a person, start to finish. Every example in them is a real problem a founding team actually hit and solved, including the awkward ones: where automation stopped being worth the trouble, where the ethics got uncomfortable, where legal compliance changed the design. No model produced that experience. It came from doing the work and getting some of it wrong first.
And when you get in touch, you reach me. There is no chatbot on this site, no agent triaging your message and no automated qualification step. Your message lands in an inbox and I answer it myself.
Transparency is one of the five principles in every workshop, and the EU AI Act’s transparency duties are part of the guardrails block. It would be hard to teach that with a straight face and then be vague about my own site.
Do you also help with sustainability?
Yes. Alongside the AI work, Todor offers sustainability-first consulting: mapping direct and indirect impact with real data, building a Theory of Change to measure and scale impact, AI strategy and adoption, and shaping customer experience for 5-star products, grounded in impact ventures like goodbag and collaborations with IKEA, Denner, Nestlé and Recup.
Still have a question? Ask directly. tell me about your team and what's eating your time.
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Tell me about your team and what's eating your time. We'll figure out whether a workshop or the full Fractional AI CTO Service is the right starting point.
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